Luxury to taste

The concept of luxury
Eternal desire of pleasure and beauty, luxury is not synonymous with “expensive”. The real luxury is a value of the spirit of true beauty experience, which also requires the culture to appreciate it. Through the culture we absorb the value and the high luxury craft object otherwise, without the culture and knowledge would only be a pure display of useless objects, like a vulgar luxury. Luxury is, first and foremost, a matter of “interiority”. The writer Franz Blei Central European states as well, “the style is the fingerprint of what is about what you do.”
Luxury is the imprint of our style, what appears is the image of our being. Luxury speaking, in material terms and money is a provocation of the consumer society because in fact, luxury is an abstract concept, intangible, almost a gift granted to very few people cultured and able to appreciate the work of craftsmanship, not the mere ostentation of luxury item. The luxury in primitive societies was a gift and not possession, unfortunately in the current conception is only the work of marketing companies that tend to standardize and to value status symbols unnecessary.

Luxury and wine
What distinguishes the true luxury from its imitation? Luxury is not essential, transcends the everyday. Luxury is something that goes to solicit our imagination, dreams. If we talk about wine and luxury, two things are essential: exclusivity and privilege.
The funny thing is that often neither of which is true, but there is only appearance. This is the fine line between luxury and false, from her appearance. The fake luxury is the ability to sell the idea of privilege, access to exclusivity of the experience. The real luxury is relative to the object itself. The parallel is with the luxury of bulk products, where the idea passes through a saturating excess advertising. The fake luxury can be adjusted to reach a growing consumer demand, real luxury not.

The fake luxury
Special selections, special reserves, the commemorative editions, all things that operate under the false luxury of customs clearance, in order to uphold the reputation of the winery, and of course the price of its bottles. As you can distinguish truth from falsehood? The difference lies in the culture and the awareness of those who seek him. If it comes easily, without research or education it is false luxury.

Desire for voluptuousness and beauty 
Great wines and exclusive food in elegant surroundings, with charming hospitality. Restaurants, romantic residences and prestigious historical sites, architectural and landscape. Beautiful tables set with care and refinement to welcome guests and friends. All this can be summed up in luxury to be enjoyed.

Where to taste wines Luxe à Boire
The private customers interested to the wine of the collections Luxe à Boire can make purchases directly in our virtual boutique, by consulting the Catalogue of the collections and the page Tailor Made Service.

Cabana Bar grill St. Regis Abu Dhabi

If you are a Business Customer and want to buy the wines of our collections in UK please contact our companies Luxe à Boire Italy or Luxe à Boire France

Yearbook LàB 2015